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Marketing Management Diploma

MM12

Program Purpose: The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Program graduates receive a Marketing Management diploma with a specialization in marketing management or social media.

Diploma Requirements

Basic Skills (General Core) Courses - Area I

Language Arts/Communication

ENGL 1010Fundamentals of English I

3

Basic Skills (General Core) Courses - Area II

Social/Behavioral Sciences

PSYC 1010Basic Psychology

3

Basic Skills (General Core) Courses - Area III

Natural Sciences/Mathematics

MATH 1012Foundations of Mathematics

3

Occupational Courses

COMP 1000Introduction to Computers

3
or
COMP 1500Information Literacy and Communication Skills for the Workplace

3
ACCT 1100Financial Accounting I

4
BUSN 1190Digital Technologies in Business

2
or
BUSN 1430Desktop Publishing and Presentation Applications

4
MGMT 1100Principles of Management

3
MKTG 1100Principles of Marketing

3
MKTG 1130Business Regulations and Compliance

3
MKTG 1160Professional Selling

3
MKTG 1190Integrated Marking Communications

3
MKTG 2000Global Marketing

3
MKTG 2090Marketing Research

3
MKTG 2300Marketing Management

3
Electives

3

Suggested Electives

MGMT 1120Introduction to Business

3
MKTG 1270Visual Merchandising

3
MKTG 2010Small Business Management

3
MKTG 2160Advanced Selling

3
MKTG 2210Entrepreneurship

6
MKTG 2500Exploring Social Media

3
MKTG 2550Analyzing Social Media

3

Complete One of the Following Specializations: (total of 12 hours)

Marketing Management

MKTG 1370Consumer Behavior

3
MKTG 2060Marketing Channels

3
MKTG 2070Buying and Merchandising

3
Marketing Elective

3

Entrepreneurship Specialization

MKTG 2010Small Business Management

3
MKTG 2070Buying and Merchandising

3
MKTG 2210Entrepreneurship

6

Social Media Marketing

MKTG 1370Consumer Behavior

3
MKTG 2500Exploring Social Media

3
MKTG 2550Analyzing Social Media

3
Marketing Elective

3

Total Credit Hours: 57