General Catalog 2026-2027

Marketing Diploma

MM12

Program Purpose: The Marketing program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Program graduates receive a Marketing Management diploma with a specialization in marketing management or social media.

Diploma Requirements

Basic Skills (General Core) Courses - Area I

Language Arts/Communication

ENGL-1010Fundamentals of English I

3

Basic Skills (General Core) Courses - Area II

Social/Behavioral Sciences

PSYC-1010Basic Psychology

3

Basic Skills (General Core) Courses - Area III

Natural Sciences/Mathematics

MATH-1012Foundations of Mathematics

3

Occupational Courses

COMP-1000Introduction to Computer Literacy

3

MKTG-1100Principles of Marketing

3

MKTG-1130Business Regulations and Compliance

3

MKTG-1160Professional Selling

3

MKTG-1190Integrated Marketing Communications

3

MKTG-2090Marketing Research

3

MKTG-2300Marketing Management

3

Complete One of the Following Specializations:

Social Media Marketing

MKTG-1370Consumer Behavior

3

MKTG-2500Exploring Social Media

3

MKTG-2550Analyzing Social Media

3

-
Marketing Elective

3

Entrepreneurship

MKTG-2070Buying and Merchandising

3

MGMT-2150Small Business Management

3

MKTG-2210Entrepreneurship

6

Marketing Management

MKTG-1370Consumer Behavior

3

MKTG-2060Marketing Channels

3

MKTG-2070Buying and Merchandising

3

-
Marketing Elective

3

Real Estate

REAL-1100Real Estate Fundamentals

5

MKTG-1370Consumer Behavior

3

MKTG-2500Exploring Social Media

3

Marketing Electives

CIST-1510Web Development I

4

LOGI-1000Business Logistics

3

MGMT-1115Leadership

3

MKTG-1270Visual Merchandising

3

MKTG-2060Marketing Channels

3

MKTG-2000Global Marketing

3

MKTG-2070Buying and Merchandising

3

MKTG-2210Entrepreneurship

6

MKTG-2290Marketing Internship/Practicum

3

MKTG-2500Exploring Social Media

3

MKTG-2550Analyzing Social Media

3

UAST-1100Drone Applications

3

Total Credit Hours: 41-42