MKTG 2500 Exploring Social Media

This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment.

3 credits

Prerequisite

Program admission, Pre-Requisite/Co-Requisite: MKTG 1100