Marketing Management Associate of Applied Science Degree
MM13
Program Purpose: The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management Associate of Applied Science degree with a specialization in entrepreneurship, marketing management or social media specialization.
Degree Requirements
GENERAL EDUCATION CORE
Required Minimum: 15 Semester Credit Hours
General Education Core Area I: Language Arts/Communication - 3 Credit Hours
Successful completion of ENGL 1101 Composition and Rhetoric is required
Other Area I courses include:
General Education Core Area II: Social/Behavioral Sciences - 3 Credit Hours
(Choose One of the Following)
General Education Core Area III: Natural Sciences/Mathematics - 3 Credit Hours
(Choose One of the Following)
General Education Core Area IV: Humanities/Fine Arts - 3 Credit Hours
(Choose One of the Following)
General Education Core Additional Requirements - 3 Credit Hours
To meet the minimum required 15 semester credit hours in General Core courses an additional 3 semester credit hours must be selected from a course in Area I, Area II, Area III, or Area IV. Science courses in BIOL, CHEM, and PHYS may also satisfy this requirement.
Occupational Courses
Complete One of the Following Specializations:
Social Media Marketing
Entrepreneurship
Marketing Management
Suggested Guided Electives:
Total Credit Hours: 64