BFPT 2100 Brewery Marketing & Management

A course on marketing and selling beer and other brewed, fermented, or distilled products. Topics include: industry/consumer trends; and economic, legal, and social considerations that affect beverage marketing and sales, including branding, pricing, promotion, and distribution, and the legal and regulatory environment applicable to the brewing, distillation, and fermentation industries.
3 credits

Prerequisite

None