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Marketing Management Diploma

MM12

Program Purpose: The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Program graduates receive a Marketing Management diploma with a specialization in marketing management or social media.

Diploma Requirements

Basic Skills (General Core) Courses - Area I

Language Arts/Communication

ENGL 1010Fundamentals of English I

3

Basic Skills (General Core) Courses - Area II

Social/Behavioral Sciences

PSYC 1010Basic Psychology

3

Basic Skills (General Core) Courses - Area III

Natural Sciences/Mathematics

MATH 1012Foundations of Mathematics

3

Occupational Courses

COMP 1000Introduction to Computer Literacy

3
or
COMP 1500Information Literacy and Communication Skills for the Workplace

3
MKTG 1100Principles of Marketing

3
MKTG 1130Business Regulations and Compliance

3
MKTG 1160Professional Selling

3
MKTG 1190Integrated Marketing Communications

3
MKTG 2090Marketing Research

3
MKTG 2300Marketing Management

3

Complete One of the Following Specializations: (total of 12 hours)

Social Media Marketing

MKTG 1370Consumer Behavior

3
MKTG 2500Exploring Social Media

3
MKTG 2550Analyzing Social Media

3
Marketing Elective

3

Entrepreneurship

MKTG 2070Buying and Merchandising

3
MGMT 2150Small Business Management

3
MKTG 2210Entrepreneurship

6

Marketing Management

MKTG 1370Consumer Behavior

3
MKTG 2060Marketing Channels

3
MKTG 2070Buying and Merchandising

3
Marketing Elective

3

Marketing Electives

LOGI 1000Business Logistics

3
MKTG 1270Visual Merchandising

3
MKTG 2060Marketing Channels

3
MKTG 2000Global Marketing

3
MKTG 2070Buying and Merchandising

3
MKTG 2160Advanced Selling

3
MKTG 2210Entrepreneurship

6
MKTG 2500Exploring Social Media

3
MKTG 2550Analyzing Social Media

3
MGMT 1100Principles of Management

3
MGMT 1120Introduction to Business

3
MGMT 2150Small Business Management

3
UAST 1100Drone Applications

3

Total Credit Hours: 42