Marketing Management Associate of Applied Science Degree

MM13

Program Purpose: The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management Associate of Applied Science degree with a specialization in entrepreneurship, marketing management or social media specialization.

Degree Requirements

GENERAL EDUCATION CORE

Required Minimum: 15 Semester Credit Hours

General Education Core Area I: Language Arts/Communication - 3 Credit Hours

Successful completion of ENGL 1101 Composition and Rhetoric is required

 

Other Area I courses include:

ENGL 1102Literature and Composition

3

SPCH 1101Public Speaking

3

SPAN 1101Introduction to Spanish Language and Culture I

3

SPAN 1102Introduction to Spanish Language and Culture II

3

COMM 1100Human Communication

3

General Education Core Area II: Social/Behavioral Sciences - 3 Credit Hours

(Choose One of the Following)

ECON 1101Principles of Economics

3

ECON 2105Macroeconomics

3

ECON 2106Microeconomics

3

HIST 1111World History I

3

HIST 1112World History II

3

HIST 2111U.S. History I

3

HIST 2112U.S. History II

3

POLS 1101American Government

3

POLS 2401Global Issues

3

PSYC 1101Introductory Psychology

3

SOCI 1101Introduction to Sociology

3

SOCI 2600Introduction to Social Problems

3

General Education Core Area III: Natural Sciences/Mathematics - 3 Credit Hours

(Choose One of the Following)

MATH 1101Mathematical Modeling

3

MATH 1103Quantitative Skills and Reasoning

3

MATH 1111College Algebra

3

General Education Core Area IV: Humanities/Fine Arts - 3 Credit Hours

(Choose One of the Following)

ARTS 1101Art Appreciation

3

ENGL 2110World Literature

3

ENGL 2130American Literature

3

ENGL 2310English Literature from the Beginnings to 1700

3

HUMN 1101Introduction to Humanities

3

MUSC 1101Music Appreciation

3

THEA 1101Theater Appreciation

3

General Education Core Additional Requirements - 3 Credit Hours

To meet the minimum required 15 semester credit hours in General Core courses an additional 3 semester credit hours must be selected from a course in Area I, Area II, Area III, or Area IV. Science courses in BIOL, CHEM, and PHYS may also satisfy this requirement.

Occupational Courses

COMP 1000Introduction to Computer Literacy

3

or

COMP 1500Information Literacy and Communication Skills for the Workplace

3

ACCT 1100Financial Accounting I

4

BUSN 1190Digital Technologies in Business

2

or

BUSN 1430Desktop Publishing and Presentation Applications

4

MGMT 1100Principles of Management

3

MKTG 1100Principles of Marketing

3

MKTG 1130Business Regulations and Compliance

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Communications

3

MKTG 2000Global Marketing

3

MKTG 2090Marketing Research

3

MKTG 2300Marketing Management

3

Guided Elective (see list below)

3

Complete One of the Following Specializations:

Social Media Marketing

MKTG 1370Consumer Behavior

3

MKTG 2500Exploring Social Media

3

MKTG 2550Analyzing Social Media

3

Marketing Elective

3

Entrepreneurship

MKTG 2070Buying and Merchandising

3

MGMT 2150Small Business Management

3

MKTG 2210Entrepreneurship

6

Marketing Management

MKTG 1370Consumer Behavior

3

MKTG 2060Marketing Channels

3

MKTG 2070Buying and Merchandising

3

Marketing Elective

3

Suggested Guided Electives:

LOGI 1000Business Logistics

3

MKTG 1270Visual Merchandising

3

MKTG 1370Consumer Behavior

3

MKTG 2060Marketing Channels

3

MKTG 2070Buying and Merchandising

3

MKTG 2160Advanced Selling

3

MKTG 2210Entrepreneurship

6

MKTG 2500Exploring Social Media

3

MKTG 2550Analyzing Social Media

3

MGMT 1120Introduction to Business

3

MGMT 2150Small Business Management

3

UAST 1100Drone Applications

3

Total Credit Hours: 63